JIRA Agency — representing First Nations creative talent

JIRA IS

an agency representing talented creative mob. We form people, places and stories into a strong and connected culture.

JIRA ARE

OUR PURPOSE is to bridge communities and industry, open doors to markets, funding, and collaborations that create sustainable success.

We support businesses and creatives to grow, connect, and thrive in the fashion and creative industries by providing tailored support in business development, industry connections, project management, and cultural guidance.

Business Development & Sustainability

Supporting designers and emerging brands to access ethical offshore and local textile partnerships that support sustainable business models.

Industry Connections

Supporting designers and emerging brands to access ethical offshore and local textile partnerships that support sustainable business models.

Project Co-creation & Management

From securing and managing grants and collaborations to delivering scheduling, reporting, and evaluation.

Cultural Guidance & Partnerships

Ensuring all collaborations are grounded in respect, authenticity, and cultural integrity. Aligned to Art Code protocols etc.

OUR CLIENTS are the brands, institutions, and organisations who share our commitment to First Nations excellence, representation, and cultural integrity.

OUR MISSION is to empower clients, celebrate culture, and contribute to a more inclusive, thriving industry.

At Jira Agency, our purpose remains the same: to create pathways that empower, celebrate, and connect. As an Aboriginal and Torres Strait Islander–owned business, our cultural foundation informs everything we do.

Culture is Strength

By embedding cultural integrity into every project, we amplify the visibility and impact of First Nations creatives while guiding mainstream partners to engage respectfully and meaningfully.

Opportunities Must Be Shared

Our work connects communities to industries, ensuring access to new markets, funding, and professional networks.

Sustainability Matters

We build strategies that enable long-term growth for creatives and brands, not just short-term wins.

Representation Leads to Change

By strengthening First Nations voices in fashion and design, we contribute to a more inclusive and thriving industry.

Our Partners